https://www.kirstengale.com/about daily 0.75 2022-01-25 https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1591988865208-BSVT73ALIV0AD3OP28ET/kirsten+about+photocircle.png ABOUT https://www.kirstengale.com/contact daily 0.75 2021-04-27 https://www.kirstengale.com/work daily 1.0 2022-01-25 https://www.kirstengale.com/work/read-by-jane monthly 0.5 2020-09-15 https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589310961016-FJCZTNSSSHKBAWHX5OGI/affinity+map.jpg WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1591122767105-74XS8HGJH700F6AXJ59M/Maya.jpg WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589397864675-UK5PGQ9LLJ2W52HNUUTG/combo.jpg WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589397849098-DSDQXGXEB80CZW0RD2OY/passive.jpg WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589397817956-ETHV0BRI1WRGKBCDJXXC/active.jpg WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589399723160-PFI8SKIVNJEFXX3MI245/Maya%2527s%2Bjourney.jpg WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589419396298-R5U2G9J5MYB98U71XFCI/Screen+Shot+2020-05-13+at+9.23.11+PM.png WORK - Read by JANE - After validating our clients two feature ideas, we went into design studio where we were joined by the founder of BookComb. The rapid creation and iteration of several ideas in a collaborative space helped us land on one cohesive design. MVP Product Features Enhanced search Recommendation engine Curated lists https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589420596364-UFNKQY5621PA7TWDB9BF/ben-kolde-t9DooibgMEk-unsplash.jpeg WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589469675256-KPZA8CWNLAHMEM9G7B6L/read+by+jane.jpg WORK - Read by JANE NAME It represents a matchmaking system for readers and books, much like Jane Austen was for the characters in her novels. Also, it elicits the feeling that book recommendations are coming from someone who has read the book before. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589469749371-TTBSLBTYA2F3XM2UP8GM/graphics.jpg WORK - Read by JANE GRAPHICS For JANE’s graphics and illustration style, we leveraged these free graphics online to create a friendly tone within the interface. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590507674145-Y1XRLGHUYIS32JNKDM0Y/font.jpg WORK - Read by JANE FONTS Our typeface choices consisted of the two shown above. Playfair was strictly used for the name and logo and inter was for the rest of our copy. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589468110153-RBGUC790G3TSZRE62N7R/resized2_enhanced+search.gif WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589471381951-8UI9CUUQ4U1BKBW3AKMY/resized_rec+engine.gif WORK - Read by JANE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589472869791-W8RI6NC4BDL48WR5QABW/Screen+Shot+2020-05-14+at+12.14.25+PM.png WORK - Read by JANE Mid-Fidelity Usability Test Results https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1589472748492-GE0HY4E3I5SGE25AYL1M/Screen+Shot+2020-05-14+at+12.12.18+PM.png WORK - Read by JANE High-Fidelity Usability Test Results https://www.kirstengale.com/work/terra monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590607837168-3PVPNVLTXGAAVY90FGIH/columbia+logo.jpeg WORK - TERRA https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590627669323-2ASU6RXYP8GWXDN2C033/safety.jpg WORK - TERRA Promote safety on hikes https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590627691540-XERQS8S2LJRR9LK63FBX/comm.jpg WORK - TERRA Promote sharing hiking experiences to build a community https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590627625000-T2ZQ900RPJNGALYK7VAE/eco.jpg WORK - TERRA Promote environmentally conscious mindset https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590627640409-RSYQ6HFQ677KZRUMOLLC/active.jpg WORK - TERRA Promote an active lifestyle full of adventure https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590610281550-KXNGHHPZ2GN5YGVTXPZG/Vanessa.jpg WORK - TERRA https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590618234222-MV8X6N6MBU0R1KMDGHHP/TERRA+MVP+design.jpg WORK - TERRA TERRA is an all-in-one hiking application. It strives to give users the best hiking experience all the way from planning to the very end of their hiking trip, and even after. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590624644137-969EX5SJTUQORPZSQENY/trail+info+resized.gif WORK - TERRA EXPLORE TRAILS AND FIND RELEVANT INFORMATION https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590624437824-G7CP0IN99OVZSNMLO8F8/just+notifs.gif WORK - TERRA CHECK OUT WHAT YOUR FRIENDS ARE UP TO AND SHOW YOUR SUPPORT https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590624261365-T11SYGD7DFD8WM1SISV6/mom.gif WORK - TERRA SHARE YOUR HIKE SO FRIENDS AND LOVED ONES CAN TRACK YOU LIVE https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590624800598-U4HG65L4IRTZ1COOTA24/rain.gif WORK - TERRA PROVIDE FELLOW HIKERS WITH REAL TIME UPDATES https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590624244777-1WL8PP8KZPD4D5GJP523/start+hike.gif WORK - TERRA RECORD YOUR HIKES https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590617163710-N5OTKIS3O6OFUCN612VT/Style+Guide+%28for+Report%29.png WORK - TERRA https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590621535866-J532ZFQH9JKNHXYSSFJW/Google+Maps.jpg WORK - TERRA https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590621548768-KX7XS2ZK66RIJJL5XI9W/OpenWeather.jpg WORK - TERRA https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590621561641-KCB3GI4DL3IXOK3WWE78/NPS.jpg WORK - TERRA https://www.kirstengale.com/work/guggenheim monthly 0.5 2020-08-13 https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590690113096-TP5MYDBOG9J4NL3HQXH0/florence.jpg WORK - Guggenheim Redesign https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590695014421-0TU15179NFYZ29YFN6RY/current+site.jpg WORK - Guggenheim Redesign https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590710987794-XJ3AZA6VHEGXQM2VJW1E/1_0qaPEeVWLoncVpzvXTLXpA.png WORK - Guggenheim Redesign https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590712002416-AI5HBSGNZV0A6NK6EN91/Screen+Shot+2020-05-28+at+6.26.39+PM.png WORK - Guggenheim Redesign https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590711784198-YNVYA4E4OZ3CLAQDORO2/1_BgPpGrCm8Ox4XpMLZhypgA.png WORK - Guggenheim Redesign https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590712924926-4AV1WKVE8H9D2S7RSS4V/arts+and+events.jpg WORK - Guggenheim Redesign We updated the navigation system to follow industry standards, which means creating this header menu bar as seen in the image above as well as having direct call to action buttons in the top right corner. These call to action buttons are also great ways to drive the overall business goals of Guggenheim. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590713597571-YYOIMRG1OJH6J5NMJSE2/1_0Y0-dxBxREkjgHsxYAclXA.png WORK - Guggenheim Redesign https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590713388794-GHSXWAFV911OQHVFNSLL/1_hnFeWGQsaT6Yg2YfpsPlKA.png WORK - Guggenheim Redesign Task 1 Although there was an increase in successes, it should be noted that failures did increase by 21%. “Exhibitions” should be put within “Visit Today” as well. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590713415834-PY0QNAB04JRFRCONK8FX/1_GnnxkaNN-ZfbvwpGAwjypw.png WORK - Guggenheim Redesign Task 2 Creating a secondary nav item for “Hours” is a clear success. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1590713443522-WFEKCYB6X6O2N1CEZCLX/1_W_gfnmRgvkGihodqfmroqA.png WORK - Guggenheim Redesign Task 3 Changing the primary nav title from “Art” to “Art & Events” seems to be more clear to users that you can find events such as performances here. https://www.kirstengale.com/work/omnipass monthly 0.5 2021-04-27 https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597435718400-DGUURKIMYON3SLVI3LHK/Kris.jpg WORK - OmniPass: Hackathon Winning Solution https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597436003670-8SP84C17C7THRK4ZUAI4/contact.png WORK - OmniPass: Hackathon Winning Solution (Click to enlarge image) https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597507467533-5BMYPRBWPPWT8DNXJF9Q/insights+to+features.png WORK - OmniPass: Hackathon Winning Solution https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597509105693-Y4AA5GVXWL7B1RJKLWD4/Screen+Shot+2020-08-15+at+10.30.30+AM.png WORK - OmniPass: Hackathon Winning Solution - With our MVP product features in mind, we were able to jump into a quick design studio. From here, Jackie, our UX researcher, and I were able to converge on the first draft of OmniPass. https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597509834152-XGV4831ODEBEDVLNT1UA/mid-fi+reveal.png WORK - OmniPass: Hackathon Winning Solution https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597510322442-A51NO5E056AH0MKGTZEF/Mid-fi+Wireflows+%28ticket%2Bpay%29.png WORK - OmniPass: Hackathon Winning Solution (Click to enlarge image) https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597510270807-EYYQ7ZJZUJ94BQ2NPUN7/Mid-fi+Wireflows+%28log+in-event+details%29.png WORK - OmniPass: Hackathon Winning Solution (Click to enlarge image) https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1597510680049-MU2CIMX7ERJGL5NI6EVA/contact.png WORK - OmniPass: Hackathon Winning Solution (Click to enlarge image) https://images.squarespace-cdn.com/content/v1/5eb45d4cb160081b72e5e1da/1598034352066-XTV7TBB3SPLSP3O1DGBQ/omni_whocanuse+colors.png WORK - OmniPass: Hackathon Winning Solution https://www.kirstengale.com/work/infosys monthly 0.5 2021-04-27 https://www.kirstengale.com/work/anti-racist-guide monthly 0.5 2021-04-27